Corporate Strategy

A successful corporate strategy involves multiple interrelated dimensions. Management must possess a rounded understanding of their target market, an objective perspective of the company’s strengths and weaknesses, an evaluation of sustainable competitive advantages, and a vigilant eye on evolving market dynamics influencing margins and profitability.

Establishing a strategy that accommodates diverse scenario outcomes is crucial for sustaining performance and optimising value creation. BTG Advisory’s corporate strategy team work with clients to formulate a growth and resilience-oriented strategy aligned with long-term objectives, which optimises available time, resources, capital, and expertise.

Our team of experts invests time in building a comprehensive understanding of your business today and its potential future. We work with management to develop a pathway for realising ambitions, employing primary research methods, market and financial analysis, and drawing upon sector-specific industry experts to craft a bespoke corporate strategy.

We offer a range of services contributing to a corporate strategy, including: 

• Growth options
  Successful businesses inevitably experience growth, whether in new product development, expansion into new and adjacent markets, or through corporate acquisition. Our acquisition planning service can support growth companies in securing funding and managing ongoing cost considerations and contract negotiations.
• Succession and exit planning
  As well as planning for growth, it is wise to give careful consideration to your personal exit strategy from your business – both relinquishing day-to-day operations and selling shares. Seeking advice in good time in advance of a future sale may help to identify potential changes to the business structure or plan to maximise exit value.  
• Profit improvement
  This comprehensive procedure focuses on reducing operational costs by minimising waste, cutting overheads, and enhancing efficiency. It also aims to improve gross margin through increased sales. Factors considered will range from staffing levels, stock procurement and control to customer relationships, marketing strategy and sector positioning.